American writer, actor and director James Franco was recently shot for his first eyewear campaign by Gucci. Indeed, Gucci – the luxury Italian fashion house – has unveiled its latest Black Bamboo sunglasses, which are set to go on sale in October this year.
In support of the new shades, the Italian luxury brand has also released the first details of a global advertising campaign, set to debut in August 2013, featuring intellectual-heartthrob polymath James Franco. Perched behind his dark ruthenium and grey shaded mirrored lenses, the Hollywood star was shot by fashion photographers Mert Alas and Marcus Piggott. The glasses feature a 1970s-style aviator frame in metal. The bamboo name comes from the use of the material on the bridge and wings of the glasses. It’s a nod to the brand’s heritage — natural bamboo cane is famously something of a Gucci hallmark, used since 1947 on the label’s handbags and jewelry.
Via NY Daily News
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American writer, actor and director James Franco was recently shot for his first eyewear campaign by Gucci. Indeed, Gucci – the luxury Italian fashion house – has unveiled its latest Black Bamboo sunglasses, which are set to go on sale in October this year.
In support of the new shades, the Italian luxury brand has also released the first details of a global advertising campaign, set to debut in August 2013, featuring intellectual-heartthrob polymath James Franco. Perched behind his dark ruthenium and grey shaded mirrored lenses, the Hollywood star was shot by fashion photographers Mert Alas and Marcus Piggott. The glasses feature a 1970s-style aviator frame in metal. The bamboo name comes from the use of the material on the bridge and wings of the glasses. It’s a nod to the brand’s heritage — natural bamboo cane is famously something of a Gucci hallmark, used since 1947 on the label’s handbags and jewelry.
Via NY Daily News