Moët & Chandon international advertising campaign with Scarlett Johansson
Moët & Chandon international advertising campaign with Scarlett Johansson
January 19, 2011 by admin

Revisiting Champagne House Moët & Chandon’s original advertising campaign that introduced gorgeous Scarlett Johansson as the brand’s first celebrity ambassador in 2009, renowned British photographer Tim Walker brings to life the rich heritage and savoir-faire of the world’s leading champagne.Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett” said Moët & Chandon President & CEO Daniel Lalonde.

Shot on occasion of Moët & Chandon’s “Tribute to Heritage” celebration in September 2010, the campaign’s three visuals depict Johansson at Trianon, an impressive residence built by Jean-Rémy’s Moët between 1805-1817 on the Moët & Chandon Estate in Epernay, France. Combining extravagant staging with romantic motifs, the images reflect Walker’s signature style.

In the first image, Johansson holds in hand a bottle of Moët, which she looks upon with warmth and sensuality, evoking the brand’s allure. In the second image, a time-lapse photograph sequence of five spontaneous images captures the star’s playful smiles and casual gestures, revealing her extraverted nature. While, in the third image, Johansson perches precariously on a wooden ladder in one of the Trianon salons, above a generous champagne cascade – a grand gesture invented by Moët, reflecting the brand’s characteristic joy of accomplishment…and accomplishment of joy. The campaign includes print, outdoor and online advertising.

Moet.com

Pictures of Scarlett Johansson for Moët & Chandon’s new international advertsising campaign courtesy of Moët & Chandon

Leave a Reply

Your email address will not be published. Required fields are marked *

Seasrch

Subscribe to the newsletter

Inspiration

VIEW MORE

Archives

A-list celebrities accessories architecture art beach bespoke experiences booking champagne chic cocktails concierge service Contemporary design designer entertainment event expensive fashion fine dining fine spirit food France gift gourmet honeymoon honeymoon destinations hospitality italy leather goods lifestyle luxury luxury concierge luxury hotel luxury interior luxury rooms mode package Pure Entertainment Group reservation restaurant shopping tours travel wine womenswear
Moët & Chandon international advertising campaign with Scarlett Johansson
January 19, 2011 by admin

Revisiting Champagne House Moët & Chandon’s original advertising campaign that introduced gorgeous Scarlett Johansson as the brand’s first celebrity ambassador in 2009, renowned British photographer Tim Walker brings to life the rich heritage and savoir-faire of the world’s leading champagne.Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett” said Moët & Chandon President & CEO Daniel Lalonde.

Shot on occasion of Moët & Chandon’s “Tribute to Heritage” celebration in September 2010, the campaign’s three visuals depict Johansson at Trianon, an impressive residence built by Jean-Rémy’s Moët between 1805-1817 on the Moët & Chandon Estate in Epernay, France. Combining extravagant staging with romantic motifs, the images reflect Walker’s signature style.

In the first image, Johansson holds in hand a bottle of Moët, which she looks upon with warmth and sensuality, evoking the brand’s allure. In the second image, a time-lapse photograph sequence of five spontaneous images captures the star’s playful smiles and casual gestures, revealing her extraverted nature. While, in the third image, Johansson perches precariously on a wooden ladder in one of the Trianon salons, above a generous champagne cascade – a grand gesture invented by Moët, reflecting the brand’s characteristic joy of accomplishment…and accomplishment of joy. The campaign includes print, outdoor and online advertising.

Moet.com

Pictures of Scarlett Johansson for Moët & Chandon’s new international advertsising campaign courtesy of Moët & Chandon

Leave a Reply

Your email address will not be published. Required fields are marked *

Seasrch

Subscribe to the newsletter

Inspiration

VIEW MORE

Archives

A-list celebrities accessories architecture art beach bespoke experiences booking champagne chic cocktails concierge service Contemporary design designer entertainment event expensive fashion fine dining fine spirit food France gift gourmet honeymoon honeymoon destinations hospitality italy leather goods lifestyle luxury luxury concierge luxury hotel luxury interior luxury rooms mode package Pure Entertainment Group reservation restaurant shopping tours travel wine womenswear