{"id":14233,"date":"2011-01-19T03:04:22","date_gmt":"2011-01-19T07:04:22","guid":{"rendered":"https:\/\/purentonline.com\/blog\/?p=14233"},"modified":"2011-01-19T03:04:22","modified_gmt":"2011-01-19T07:04:22","slug":"moet-chandon-international-advertising-campaign-with-scarlett-johansson","status":"publish","type":"post","link":"https:\/\/purentonline.com\/blog\/home\/moet-chandon-international-advertising-campaign-with-scarlett-johansson\/","title":{"rendered":"Mo\u00ebt & Chandon international advertising campaign with Scarlett Johansson"},"content":{"rendered":"

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Revisiting Champagne House Mo\u00ebt & Chandon’s<\/strong> original advertising campaign that introduced gorgeous Scarlett Johansson<\/strong><\/a> as the brand’s first celebrity ambassador in 2009<\/strong>, renowned British photographer Tim Walker<\/strong> brings to life the rich heritage and savoir-faire of the world’s leading champagne. “Mo\u00ebt & Chandon<\/strong>, the most loved champagne <\/a>since 1743<\/strong>, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Mo\u00ebt and Scarlett” said Mo\u00ebt & Chandon President & CEO Daniel Lalonde.<\/p>\n

Shot on occasion of Mo\u00ebt & Chandon’s “Tribute to Heritage<\/strong>” celebration in September 2010, the campaign’s three visuals depict Johansson at Trianon, an impressive residence built by Jean-R\u00e9my’s Mo\u00ebt <\/strong>between 1805-1817 on the Mo\u00ebt & Chandon Estate in Epernay, France<\/a>. Combining extravagant staging with romantic motifs, the images reflect Walker’s signature style.<\/p>\n

In the first image, Johansson holds in hand a bottle of Mo\u00ebt, which she looks upon with warmth and sensuality, evoking the brand’s allure. In the second image, a time-lapse photograph sequence of five spontaneous images captures the star’s playful smiles and casual gestures, revealing her extraverted nature. While, in the third image, Johansson perches precariously on a wooden ladder in one of the Trianon salons, above a generous champagne cascade – a grand gesture invented by Mo\u00ebt, reflecting the brand’s characteristic joy of accomplishment…and accomplishment of joy. The campaign includes print, outdoor and online advertising.<\/p>\n

Moet.com<\/a><\/p>\n

Pictures of Scarlett Johansson for Mo\u00ebt & Chandon’s new international advertsising campaign courtesy of Mo\u00ebt & Chandon<\/em><\/p>\n

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Revisiting Champagne House Mo\u00ebt & Chandon’s original advertising campaign that introduced gorgeous Scarlett Johansson as the brand’s first celebrity ambassador in 2009, renowned British photographer Tim Walker brings to life the rich heritage and savoir-faire of the world’s leading champagne.<\/p>\n","protected":false},"author":1,"featured_media":14235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,9],"tags":[45,106,147,208,123,151,71,124,258,1532,14,277,113,386,464,399,767],"class_list":["post-14233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-lifestyle","tag-a-list-celebrities","tag-art","tag-champagne","tag-cocktails","tag-design","tag-fine-spirit","tag-france","tag-gourmet","tag-house","tag-lifestyle","tag-luxury","tag-moet-chandon","tag-photography","tag-scarlett-johansson","tag-shopping","tag-united-kingdom","tag-wine-estate"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t